HYPR//SPD

Feldspar is a UK tech company developing the world’s first sensor-enabled performance running track, capturing real-time athlete data and enhancing energy return for greater speed.Together with the team at DixonBaxi, we created the strategy, name, and visual identity for HYPR//SPD, a new athletics league launching this breakthrough technology. The brand fuses cutting-edge tech with speed and entertainment to inspire athletes, attract sponsors, and engage fans.The result is a bold, high-impact identity that captures the precision and power of next-gen performance sport. From the striking logo to the smallest detail, it embodies technological synergy and sets a new benchmark in athletics.