BAFTA Albert
Services
Logo Design
Brand Strategy
Visual Identity
Design System
Art Direction
Client
BAFTA
Year
2025
Credits
Creative Direction: DixonBaxi
Design Direction: Libby Tsoi
Design: Lorenzo Eynard; Prashant Adhikari
Logo Animation: Victor Lascar
Strategy: Claire Langer
Project Management: Lily Mackley
Info
BAFTA Albert is the screen industry’s authority on environmental sustainability, uniting film, television, and gaming in the fight against climate change. Through carbon calculators, toolkits, training, events, and inspiration, BAFTA Albert is driving a movement of cultural transformation.But sustainability can feel complex and overwhelming. The challenge for me and the team at DixonBaxi was to empower the brand with an ambition that matched its mission, and to shift perceptions. No longer just a behind-the-scenes toolkit or sustainability regulator, but a bold cultural movement uniting the screen industries.
