Max
Services
Visual Identity
Logo Design
Design System
Editorial Design
Brand Strategy
Digital Design
Client
Max
Year
2023
Credits
Creative Direction: DixonBaxi
Design Direction: Dan Capstick
Design: Karun Agimal; Lorenzo Eynard; Jasmine Welsh; Hollie Sanderson
Digital Design: Tom Pelling
Motion: Ed Steadman; Doug Hey
Strategy: Tobi Arawole
Brand Voice: Eva Munday
Project Management: Haydn Clarke
Info
Max is not just another entertainment brand; it is a strategic partnership with some of the biggest names in the entertainment industry, including HBO, Warner Bros., Discovery, DC. Together, these global superbrands offer a diverse and critically acclaimed range of stories and characters that capture the imagination of audiences worldwide.The Max logo combines the HBO bullseye and Warner Bros. curves to create a modern yet timeless design that honours over 150 years of entertainment history. The lowercase letterforms add warmth and approachability while maintaining unity. The logo is designed to be legible everywhere and is a signature of the brand’s commitment to storytelling.
