ADC 106th Annual Awards

For over a century, ADC hasn’t simply celebrated creativity. It has relentlessly searched for what comes next. The ideas that challenge conventions, provoke reactions, and push the boundaries of what’s possible. But creativity never stands still. The challenge was to capture that restless spirit and translate ADC’s legacy of craft and excellence into a bold, contemporary visual language that celebrates the unpredictable nature of creative discovery.Together with the DixonBaxi team, we created In Search of What’s Next, a campaign built around the iconic ADC Cube. Stretching, fracturing and multiplying, the symbol becomes the starting point for an expressive identity. A restless visual world where colour, typography and motion collide, capturing the energy of the creative process and inviting a global community to join the search for what’s next.