The Grand Press

With the team at DixonBaxi, I worked on the rebranding of the iconic venue Printworks, which is now evolving into a cultural and co-working space.We created a brand born from the building’s heritage and built for the future, preserving the legacy of The Grand Press by embedding it in its identity.The visual contrast of pure forms, graphic shapes, and crisp linework fused with distressed concrete and years of layered paint and texture became the basis for The Grand Press design system. The utilitarian wayfinding throughout the original building had a functional beauty and no-nonsense graphic quality that made it a rich source of inspiration. The logo is based on the original signage. It’s an emblematic mark that’s confident, elegant, and timeless, doubling as a graphic device that holds imagery, text, and color.